Research: Case Study 2- Effective Film Openings- Borat

MICRO FEATURES

The filming is documentary styled as the camera tracks and shows point of view shots. The mise en scene is of a poor, deprived country. The audience can identify this by the setting and props used in the opening scene. The setting displays poor housing and an untidy environment, the props are basic and no recent technology is presented that could represent wealth. the costumes they wear are poor dirty clothes, the main character is wearing a suit but it look old and cheap which indentifies that he is poor.  Non Diegetic, parallel music is played, the music is parallel because it is traditional Kagistan music, which is the fictional country the film is set in. The music enables the audience to identify further with characters and come to terms with the culture of the country the film is representing. There is natural lighting which identifies the time of day in which the scene is set.

MACRO FEATURES 

The story line is indentifable within the few opening minutes of the film; it is clear that the story line is documentry styled detailed of the events and culture of both the main character and the place he lives, Kagistan.

Borat is a bit weird and evidently living in a poor country because the town is mainly shack dominated and untidy. We know who his family is and what they are like from the opening of the film, they are all portrayed in an odd way that facisinates the audience because it is such a contrasting culture to many of the audiences that watch this film. The target audience would vary for this film but is mainly promoted to older adult audiences because of the age certificate and sexual and violent references in the film.  We know it is a comedy because of the main character, he expresses himself in commical way in which the audience would find amusing. The language they use and the behaviour they display is odd and can is commical which further proves this as a clear comedy.
The opening is effective and would easily determine who the film would appeal to and who would not be sure. The story line and behaviour used some viewers would find affensive, making the film quite conserversial.