Research: Target Audience for Horror Films

The target audience is the audience that the film is aimed at, the audience that is most likely to watch the film.

For example, fantasy films are aimed at families and children mainly, whereas comedies are aimed at a wider audience which depends on the age certificate of the film. The target audience needs to be established when producing a opening of a two minute film, the director must know what type of audience they are aiming it at. Horror films tend to attract a teenage audience because they relate with the teenage characters within the film, the characters are often dealing with teenage based situations which the target audience can relate to. The target audience also watch horror genre films because of the rush and excitement it gives them. Many feel proud at a young age to have watched a horror film because of the elements of terror and fear a horror film produces. A horror film would be typically aimed at male teenagers because of the masculine stereotype they are trying to portray- fearless to anything.

Film makers should be aware of the target audience their film is aimed at, with this verified they can narrate the film to complete the demands of that target audience. The target audience for my film would be a teenage audience. To ensure I relate to this target audience I will use a teenager for the main character and protagonist in my film. The storyline can relate to a teenage audience because of the speech and body language the protagonist will use and the issues she is dealing with.